Home Made

White Label UX Conversion Funnel

My Role - Design, UX

UX Design Process

Analysing the Past

Conducted a detailed examination of previous donation flows.

Sketching for Improvement

Initiated the design process with sketches to simplify and enhance the donation flow.

Wireframes without Branding

Created unbranded wireframes to visualise the streamlined donation journey.

Branding Integration

Applied the distinct branding of both DEC & Children In Need to the wireframes for a cohesive user experience.

Results

Live Campaign Impact

Implemented the redesigned donation flows in live campaigns, resulting in a substantial ≈ 3% increase in conversions for Children In Need in 2016.

Financial Outcomes

The 3% increase equated to approximately £300,000, showcasing the tangible financial impact of the enhanced user experience design.

Children In Need

The redesigned UX journey for Children In Need in 2016 resulted in a remarkable ≈ 3% increase in conversions, translating to an approximate financial uplift of £300,000. This tangible outcome underscores the significant positive impact of strategic UX enhancements on campaign success.

DEC

For the past two DEC campaigns, I implemented a streamlined UX design, condensing the user journey from three pages to two. This modification has led to a substantial increase in conversions, signifying the effectiveness of the new design in driving positive outcomes for DEC campaigns.

DEC Widget

The DEC widget simplifies the donation process by consolidating everything into one place, eliminating the need to scroll for a more efficient and seamless user experience.

Royal Flying Doctors /// Charity App

Saudi Aramco /// Website Concepts