Sage

User Experience Director / Senior Creative Director - Global Lead

Brief/Targets

  1. Digital transformation to establish best practices in all areas of Design and Creative (Brand, Product & Marketing) globally and meet business targets.

  2. Establish global design approach - Brand, Product & Marketing.

I grew my team from 3 → 40+ over 3 years

Including - Creatives, Copy Writers, Creative Technologists, Designers, Design Managers, Illustrators, Project Managers, Research, UX Designers, UX Design Managers

Dotted line to all Global Design Teams, including Product Design, Marketing, Brand, Creative and Research.

Delivered

  • Global Design System
    (Brand, Product, Marketing)

  • 33 Global Websites

  • Master Site UX

  • Upgraded 6500 Content Pages

  • New Content
    (Photography, Video, Illustration)

  • Unified Company Wide Design & Creative
    (Advertising, Product, Marketing)

  • Team Growth

  • Company Wide Design Stand Ups

  • Created New Illustration department

  • Creative Campaigns

  • Shopping & Checkout Funnel

  • CRM Email Funnel

  • Secured budget for creative development

Key Metrics

  • Double-digit growth in all conversion KPIs.

  • Site conversion +255.5% YOY post design system.

Travel Super Market

Product Design Director / Creative Director - Head of Creative and UX

Brief/Targets

  1. Brand transformation to increase cut through in crowded travel market.

  2. Digital transformation to establish best practices in all areas of Design.

  3. Improve conversion funnel

I grew my team from 1 → 20+ over 2 years

Including - Creatives, Copy Writers, Creative Technologists, Designers, Illustrators, UX Designers, UX Directors

Delivered

  • Brand Overhaul

  • Design System

  • Digital Transformation

  • Website

  • 12,000 SEO Pages

  • CRM Booking Tool

  • CRM Emails

  • Future Product Concepts

  • SEO Creative Campaigns

  • Marketing Campaigns

  • Video Content

  • Pitches to raise £5mil Capex budget

  • Native Mobile App

  • Team Growth

  • 2 New Departments
    (Product & App)

Key Metrics

  • Doubled site traffic 2.4m → 4.8m

  • 4X higher value customer

  • Higher value advertising spend

  • Improved conversion across all sales channels

Awards

Designer for VW account at Tribal DDB

  • D&AD (Digital)

  • IAB Creative Showcase Grand Prix (Digital)

  • Creative Circle (Best Digital Campaign)

  • Eurobest (Best Interactive Campaign)

  • Epica (Best Interactive Campaign)

  • Microsoft Digital Awards (Best Digital Campaign)

  • IAB Campaign of the month

  • Revolution campaign of the month