Travel Super Market
Travel App
My Role - Creative Direction, Design Direction, Design, UX
Brief
Design a travel app that surpasses the .com experience, yet retains it functionality.
App Screen Flow
Having designed the .com experience and mysuitcase, the app was envisioned as a refined counterpart. Leveraging our established blueprint, the app's screen flow was a matter of streamlining, ensuring a sleek and sophisticated user experience.
Navigation
Innovating Navigation
Revolutionising the navigation experience, I introduced an innovative system while crafting the app. The user research results spoke volumes, with an unanimous 100% preference for this custom navigation over the built-in alternative.
The fluidity of navigation within the app is a standout feature, facilitating seamless movement between sections with a single tap and significantly enhancing overall efficiency.
Introducing the concept of a quick link portal, which activates on a timer when an item is added to the "suitcase," adds an extra layer of convenience and accessibility.
Placing the primary call-to-action within thumb reach prioritises our most valuable business feature, ensuring it is accesible.
Date Picker
Departure Picker
Filtering
Assigned with surpassing the website experience, I explored inventive filtering methods for the app.
