Shell & Ferrari
V Power Campaign
My Role - Creative Direction, Design Direction, Design, UX, Illustration
Brief
Design a website to showcase and leverage Shell's partnership with Ferrari, featuring scale model Ferrari’s equipped with motors, as part of a global promotional offer with fuel purchases.
Crafting Design
At the outset, my vision was to craft a physical pop-up set where the miniature racing cars could spring to life, navigating intricate scenes, and immersing viewers in the magical realm of play.
I conducted experiments, crafting cardboard models, and delving into the world of pop-up books. Little did I know that work could be this enjoyable!
Digital Pop Up Reality
Given the project's time and budget limitations, we decided to go all-in with a digital rendition instead of creating a physical set.
The extensive creative research I conducted served as the foundation for designing digital pop-up environments in Photoshop and animating various elements within this digital space.
While it may not have achieved complete precision, it certainly delivered a dynamic taste of the vibrant pop-up world I had envisioned.
Michael Schumacher
We were absolutely thrilled to join forces with the legendary Michael Schumacher at the adrenaline-pumping Ferrari Test Track in Monza. Together, we embarked on an electrifying journey, capturing awe-inspiring video and photographic content for our website design and creative projects!
Face Mapping…2008 Edition
Flashback to 2008, a time when facial mapping tech was just a baby, and AI deep fakes were unheard of. We teamed up with the folks at "Big Stage," the digital magicians who could turn you into a pixel-perfect digital doppelgänger.
Our mission? To capture the legendary Michael Schumacher at Monza and take this emerging tech for a wild ride. This meant you could virtually cruise alongside an icon of motorsport, becoming part of the action in the most fantastic way possible! 🚗💨
