Comic Relief
Seriously Good. Gordon Ramsay
My Role - Creative Direction, Design, UX, Photography
Brief
A complete overhaul of the Seriously Good Sauces website. No new assets to be produced which require additional time with Gordon Ramsay.
"The idea behind the sauces is that they are something I could do to help 365 days a year," said Ramsay. "For every jar that is removed from those shelves, 10p goes to fund projects doing great work right here in the UK, as well as the world's poorest countries".
Creative Solution
As we were unable to hero Gordon in the new content, I shifted the focus on the Seriously Good ingredients found in each jar of sauce. The ingredients were presented next to the jar, like Ramsay does in his kitchen when getting ready to cook. This new direction gave the sauces a feeling of freshness, wholesomeness and generally being tasty, rather than just being something you quickly slop over your pasta sauce. It lifted the product.
Seriously Simple Recipes
Introducing "Seriously Simple Recipes" alongside the new visual direction served a dual purpose: driving continued sauce purchases to support Comic Relief.
We established a dedicated section on our website featuring these recipes, encouraging users to share them via social media for added impact.
This strategy creatively intertwined culinary inspiration with our mission.
Page Design Layouts
